The ad with the cheapest leads may not bring in the most sales.
Lacak records which ad each WhatsApp chat came from and shows you which campaigns, ad sets and creatives lead to sales. All through the WhatsApp Business you already use.
IDR 4,800,000
3 reasons your business needs Lacak
Judge your winning campaigns by sales, not CPL.
Cut ads that bring in chats but few payments, and move that budget to ads proven to attract buyers. Demo data.
Let Meta and Google learn from buyers, not just inquiries.
Each sale you record is sent back as a signal, so the algorithms can find people like your buyers.
See your ads through to sales on one screen.
Owners and managers can see ad, chat and sales performance without piecing together reports from three teams. Demo data.
Your ad data stops at the lead.
Your sales happen on WhatsApp.
Lacak connects the two, from the ad click to the payment.
Follow a lead from click to sale.
Your team keeps replying in the WhatsApp Business they already use.
Step 1 of 5
A potential customer sees your ad.
They tap the WhatsApp chat button on your Meta or Google ad.
Step 2 of 5
The chat arrives with its ad source.
Lacak records the campaign, ad set and creative that brought in the chat.
Step 3 of 5
Your sales team replies as usual.
They use the same WhatsApp Business and phone number. No new app.
Step 4 of 5
Record the sale with a click.
Enter the transaction value. The revenue is immediately attributed to the original creative.
Step 5 of 5
Meta and Google learn from your buyers.
The purchase signal is sent back, helping your next ads reach similar audiences.
Which ad wins? It depends on what you measure.
Four creatives with nearly equal budgets. Rank them by CPL, as you would in your ads dashboard, then by sales recorded in Lacak.
By CPL, the promotional carousel wins. But it generated just 2 sales.By sales, the before-and-after photo wins: 9 sales, despite having the highest CPL.
| Creative | Leads | CPL | Sales | Revenue |
|---|---|---|---|---|
| 1Promotional carousel | 210 | IDR 9,500 | 2 | IDR 9,600,000 |
| 2Educational Reels | 160 | IDR 12,000 | 5 | IDR 24,000,000 |
| 3Customer testimonial video | 120 | IDR 18,000 | 4 | IDR 19,200,000 |
| 4Before-and-after photo | 95 | IDR 21,000 | 9 | IDR 43,200,000 |
The same data for every team.
Choose your role.
Marketing
Know which creatives bring in sales.
Allocate your budget based on sales, not CPL.
- Sales by campaign, ad set and creative
- Cost per sale
- Revenue compared with ad spend
Sales
Get the context behind every chat.
See which ad brought a potential customer in before you reply.
- Ad source for every chat
- Chat history stored for 1 year
- Record a sale with one click
Owner & Manager
One dashboard from impression to sale.
A clear basis for improving campaigns and scaling up.
- All your ad accounts in one place
- Revenue from ads, by campaign
- Full analytics dashboard
Lacak dashboard · demo data
Two things change when your sales are recorded.
Winning ads are measured by sales, not CPL.
- Cost per sale, as well as cost per lead
- Revenue compared with ad spend, by creative
- The share of chats that end in a purchase
Meta and Google learn from your buyers, not just people asking questions.
“I believe ads should be judged by sales, not by lead numbers.”
After years of managing digital marketing for service businesses that find customers through WhatsApp, the same pattern kept coming up: ads run on Meta and Google, sales close on WhatsApp, and nothing connects the two. Lacak was built to bridge that gap.
Client portfolio
One price per business, including 1 WhatsApp number.
Every billing period includes the same features. Pay upfront to save. Try it free for 7 days, with no card required.
Includes 1 WhatsApp number
Billed monthly, cancel at any time
- Connect 1 WhatsApp Business number
- Full analytics dashboard
- Multiple Meta Ads accounts
- Unlimited users
- Multiple Google Ads accounts
- Chat history stored for 1 year
- Attribution for every conversation
- Unlimited additional tracking links
| Billing period | / business / month | Extra numbers | Total |
|---|---|---|---|
| Monthly | IDR 149,000 | IDR 129,000 / number / month | Billed monthly, cancel at any time Billed IDR 149,000 per month |
| 6 months | IDR 139,000 | IDR 119,000 / number / month | Paid upfront for 6 months Pay IDR 834,000 upfront for 6 months |
| 1 year | IDR 129,000 | IDR 99,000 / number / month | Paid upfront for 12 months Pay IDR 1,548,000 upfront for 12 months |
Have several businesses or branches? One Lacak account can hold multiple businesses, each with multiple WhatsApp numbers.
Total: 1 WhatsApp number (1 included)
Enterprise For large businesses, corporations, multiple branches or custom requirements.
Contact our Enterprise team on WhatsApp →All prices exclude tax. Lacak connects through the official WhatsApp Business Platform and reads ad data from your Meta Ads and Google Ads accounts.
Frequently asked questions
Still have questions? Ask us on WhatsApp at 0811-185-765.
Do I need a different WhatsApp number?
No. Lacak connects to the WhatsApp Business you already use through the official WhatsApp Business Platform. You keep your number, your phone and the way your team replies.
Which businesses is Lacak best suited to?
Businesses that attract customers through Meta or Google ads and close sales in WhatsApp chats: clinics, property businesses, Umrah travel agencies, education providers, automotive businesses, wedding services and B2B companies.
How does Lacak know which ad a chat came from?
Each chat started through an ad’s messaging button carries identifiers for the campaign, ad set and creative. Lacak records them automatically when the first message arrives.
Who records the sale?
Your sales team, directly in the same conversation, using the Record sale button. There’s no separate form to fill in.
Why send sales data to Meta and Google?
Their ad algorithms learn from actual buyers, rather than people who only ask questions, so your next ad budget goes toward reaching similar potential buyers.
When is sales data sent to Meta and Google?
Recorded sales are sent automatically to Meta and Google every 6 hours. You don’t need to upload the data yourself.
Do prices include tax?
No. All prices exclude tax.
My team isn’t used to software tools. Will this be difficult?
Your staff don’t need to learn a new app: they keep replying in WhatsApp Business. The only change is a button to record each sale.
How is Lacak different from a CRM?
A CRM keeps track of customers. Lacak connects each customer to the ad they came from and sends the results back to Meta and Google. You can use both together.
How soon can we start using it?
Connect WhatsApp Business and your ad accounts, and the dashboard starts recording from the next chat. The Lacak team walks you through the connection process on WhatsApp.